As more and more mobile smartphones are sold, the excitement around mobile apps gets ever louder. So, every business should leap out and obtain a mobile app developed – right? Maybe not.
The low-down on mobile apps and mobile websites.
Let’s get the definitions out of the way. Mobile apps are small applications that you simply download and run on your feature phone or smartphone. An app will run locally on your handset and should or might not access services on the online to update and refresh the content that’s displayed. In contrast, a mobile website is essentially a slimmed-down version of a traditional website that’s optimized for the smaller display area that’s typical of feature phones and smartphones.
Which one should I select for my business?
Well, for starters, mobile apps are cool and because of the Apple iPhone and Google Android app stores, they’re easier than ever to access and download. you’ll get to develop a special version of your app for every major mobile OS though – about 4 or 5 of these at the instant.
On the opposite hand, a properly designed mobile website is often viewed on just about any mobile that has web access. you cannot do the maximum amount with them as you’ll with an app though, since they believe web technologies and do not have access to all or any the flamboyant built-in-features that an app running natively on your handset will have – stuff just like the camera, GPS module, address book. There’s always a catch.
The best option will depend upon your business. we will not offer you the solution, but we will hopefully offer you some helpful advice before you go spending any of that critical marketing budget. Ignore the hype, ditch the cool factor, and consider the subsequent details before making your decision – Need. Audience. Budget.
Do I need a mobile app or a mobile website?
Before starting, it’s worth writing down your list of reasons for creating a mobile app or mobile website for your business. believe what you’d wish to achieve and what you’d like your product to try to to.
Are you trying to make a possible new revenue stream? Are you trying to find new ways to market your business? Are you targeting other businesses or consumers? Will your product display interactive content or will it’s used as a static information portal? How often will you be updating content? What sort of content will you be displaying? Is your product fun or unique? Will it always require internet access?
We could continue and on but ultimately it isn’t an issue of whether you would like a mobile app or mobile website. Rather, it’s about what’s best for your business and that we can only give some guidelines.
If you do not have already got an internet site or are within the middle of building one, ask your web developers to create it in such how that it’ll be optimized for mobile. it’s going to require an additional outlay but are going to be less expensive than ranging from scratch.
If your existing website is comparatively static but would like to reinforce your online presence and obtain the advantages of mobile advertising, consider a mobile website. Site visitors coming from mobile ad clicks will get an honest first impression of your business once they are presented with easily readable information formatted nicely for his or her mobile.
If your product is for fun, is very interactive, is meant as a standalone marketing tool or revenue generator, is meant to be used offline, or requires users to regularly access large video or media files it probably makes more sense to travel down the mobile app route.
The audience for my mobile app or mobile website
When we mention the audience, we are about two very separate ideas – the target marketplace for your business and therefore the overall set of individuals that will access mobile apps and mobile-optimized websites.
First off, believe your existing customer base and the way they currently interact together with your business through your website, RSS feeds, Facebook pages, and LinkedIn profile. Since smartphones will only become more and more prevalent, a mobile app or website will offer you an honest platform to create on existing customer relationships and extend your reach to a population that’s becoming increasingly mobile.
If your main aim is to extend your profile and presence within the mobile space, it is a good idea to start by taking advantage of existing technologies. If people are using Facebook on their mobile and click on a link on your Fanpage for more information, its an honest bet that unless your page loads during a few seconds and displays well, they’re going to hand over and go elsewhere pretty fast. Bottom line – best to form sure any pages you link to from your social media sites load quickly, display relevant information, and appearance good on mobile.
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