Social Media Marketing is now an important component of any business’s marketing plan. Anyone with a product or service that needs promotion can address Social Media Marketing to introduce, share, gain feedback, engage with consumers and ultimately Sell.
Ask any business owner, what or who are your highest quality leads and they’ll likely say ‘referrals’.
And this is often the facility of Social Media Marketing. By placing yourself or your business during a social space you increase your chance of receiving more business thanks to someone finding, checking out, reading about or directly being mentioned to you.
But like all marketing platforms, there are always certain principles to stick to and pitfalls to avoid. during this article we’re that specialize in the 4 steps to success in Social Media Marketing…
Step 1: WHO?
Any strategically marketing campaign must begin with the question, who are we targeting? If you’re an accountant and you market yourself to teenagers how successful will your campaign be? you’ve got to understand who is probably going to require or maybe better; NEED your product or service.
Once you’re employed out who you’re targeting, EVERYTHING in your marketing material, whether online or offline must be in total alignment with this target market.
If it doesn’t, you’ll likely have little success together with your Social Marketing campaign.
Step 2: HOW?
The next essential step to a successful Social Marketing campaign is to work out how you’ll reach your target market.
Counting on the sort of campaign you propose to initiate will determine which Social website is going to be best suited.
The four hottest Social websites are Facebook, YouTube, LinkedIn, and Twitter. If you propose to use all four sites to plug your product or service, it’s essential to possess a radical understanding of every to make sure your campaign is going to be successful.
Step 3: OFFER
Without a suggestion or incentive a Social marketing campaign falls under the category of ‘branding’. and the way are you able to measure branding? you cannot.
A successful marketing campaign either online or offline should be measurable. If you set ‘x’ amount of your time or money into a campaign it should return measurable leads to dollar terms or leads created.
Your offer must include these elements if it’s to end in a purchase or lead…
Unique – why would someone take up your offer if they will get an equivalent or similar offer elsewhere?
Scarce – we value things that are scarce. Why is gold so valuable? Because there’s not much of it.
Expiry Date – having a suggestion available all year round won’t create motivation in your prospect to ‘get it now before it’s too late’.
Relevant – your fonts, colors, images, layout, etc of your online marketing must be in alignment together with your target market.
Qualify – not everyone that comes across your offer is going to be qualified. additionally, to needing the cash to buy your product or service, they need to even be motivated to require action today (or whichever timeframe suits your business model).
Step 4: STRATEGY
A successful Social Marketing campaign must have one or more strategies in situ to make sure the target market follows your sales process.
What does your marketing funnel appear as if for every strategy for every Social Media website? Will, you’ve got one strategy that simply triggers interest within the prospect by having them visit your website? Will, you’ve got another strategy that goes right for the sale? What about an email marketing strategy that permits the client time to create up trust and motivation to get your product or service? Will, you’ve got a follow-up telemarketing service to extend the conversion rates of leads that come through?
These are all important inquiries to answer and implement solutions for if you’re to maximize the results of your Social Marketing campaign.
Many business owners believe that they simply got to ‘be’ in Social Media for it to magically happen for them. They believe that prospects will somehow flood through their virtual doors to urge hold of their product or service. This simply isn’t realistic.
A Social Marketing campaign must be integrated with one or more traditional sales and marketing techniques if you’re to maximize your results.
Now that you simply know the four steps to a successful Social Marketing campaign, use this text as a checklist before, during and after you implement your campaign to work out what went right and what might be improved on together with your next campaign.
Social Media Marketing’s Growing Popularity
Why use social media marketing?
Many of today’s successful businesses are around for years, long before the web was a viable option in marketing a product. Although billboards, TV commercials, and radio and print advertisements are successful within the past, they’re going to not have the impact they once did in today’s market. many of us not check the newspaper for movie times, they reference online venues. many of us, not hand-write letters, they electronically draft emails. Many recoils from a garage sell once they can utilize Craigslist. While some may resist the facts, this country and therefore the remainder of the planet relies on technology more and more a day. this is often not something to dread or dwell upon; it’s something to require advantage of!
For anyone born after 1980, it’s easy to note the growing popularity of social networks and it doesn’t take a genius to spot the direction during which our world’s social media market’s popularity will still move. People from the age of 20 to 29 use social media quite the other age bracket, with 41% spending 11+ hours every week on social media sites. Age 30 to 39 is that the next most frequent user base of social media, with 37% of them spending 11+ hours every week on social media sites also. While the younger age groups on these networking sites are going to be more curious about the social station, the older groups will specialize in marketing and advertising. Understandably, most people have heard of Facebook, which has become the most important social networking website so far. Facebook has over 500 million users, half which log-on a minimum of once per day. Among the US internet populace, 72% are members of Facebook, with ages 18-24 seeing the foremost rapid climb. that’s 36% of this country’s internet users visit one website each day! it might be exceptionally hard to seek out another channel thereupon quite impact. Twitter, LinkedIn, and blogs are just a couple of the opposite popular social networks available today, all providing remarkable accessibility to an outsized group of individuals.
Social media is that the fastest growing marketing tool and any business not capitalizing on its numerous capabilities might be at an obstacle to its competitors. Waiting around and not taking advantage of this vastly growing marketing tool is a chance that companies are missing. Business is ever-evolving then must marketing campaigns so as to stay pace with the competition. So then why wouldn’t someone immediately become involved with social marketing? It can’t be money, as most of those networks are free. It can’t be experienced, because anyone can outsource their social marketing for cheap. most of the people just don’t know. they are doing not know what it’s, nor understand its capabilities. But most significantly, they’re unaware of the positive economic process it’ll potentially wear their company.
Social media marketing is that the plan to broadcast various sorts of media over social networking technologies, plain and straightforward. a couple of perks of social media include increased exposure, increased lead generation, gaining of latest partnerships, increased traffic, and cost reductions. on average, 88% of marketers using social media have reported increased exposure for his or her business. Almost half of these individuals who employed marketing tactics through social media for 12 months or less reported new partnerships gained. Users who spent 6 hours or less per week saw their lead generation increase, and 58% of small business owners using social media marketing were more likely to ascertain cost reductions.
The internet is providing this world with new products, capabilities, and tools that haven’t before been possible. Social media marketing provides the power to potentially influence hundreds, thousands, or maybe many people for a fraction of the value of outdated marketing methods. it’s the responsibility of today’s businessmen to specialize in the longer term of each market and therefore the direction it’s heading. Social media may be a wise investment for nearly any company and can be more beneficial the sooner it becomes integrated within a company’s strategic initiative. Social media networking is merely getting to grow, and my best advice at now is to determine your brand as soon as possible through these means.